As part of the celebrations, travelers have until June 9th to take advantage of Priceline’s 25 Days of Deals promotion, which started on Monday. From hotels, flights, car rentals, cruises, upgrades and more, Priceline is celebrating its 25th birthday by offering customers well over $5 million in exclusive deals. A host of sample deals and associated discount codes can be viewed here.

 

A Pioneer of the Online Travel Market

A pioneer of the online travel market in the late 90s, Priceline became well-known for its Name Your Own PriceⓇ strategy as well as for its Express DealsⓇ and Pricebreakers® products. While rewards programs are now commonplace, the site also launched Priceline VIP, a membership offering that was revolutionary for its time. While it’s still holding its presence as an online travel discounter, Priceline now utilizes technological analysis to offer up the best possible deals to its customers.

 

Commenting on this landmark occasion, Brett Keller, Chief Executive Officer at Priceline, said, “Twenty-five years ago, Priceline fundamentally changed the way travel was booked. Since then, we’ve continued to rewrite the rules of travel, building and innovating our platform to deliver incredible value to our customers. To mark this milestone, we’re doing what we do best by providing some of the biggest deals we’ve ever offered. We want travelers around the world to celebrate with us by going to their happy place for a happy price.”

 

He added, “We’re incredibly proud of how we’ve transformed the travel industry over the last 25 years, from being the first travel company to eliminate airline booking fees, to launching one of the first travel apps and to now having one of the most sophisticated vacation planning tools on the market. We’re excited to break new ground on many more firsts in the next 25 years and beyond.”

 

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Source: frugal travel guy