ANA Rolls Out New Amenity Kits for Premium Cabin Travelers


The airline announced new amenity kits coming to the premium cabins in a collaboration with Ettinger Bags and two major cosmetics companies.


New Kits Feature Bags from Recycled Materials and Sustainable Cosmetics

The new amenity kits will come to ANA flights starting in January 2024 contained in Ettinger pouches. ANA will be the first international carrier to feature the luxury brand as part of their amenity kit. The pouches will be made of “natural cotton canvas and recycled materials.”


Image Courtesy: All Nippon Airways


Flyers in both First Class and Business Class will receive different amenities. In First Class, flyers will find SENSAI cosmetics, including a toner lotion, cream, and lip treatment. SENSAI products are described by the airline as “made from materials grown on a recycling-oriented farm that does not use pesticides or chemical fertilizers for some of its ingredients.”


In Business Class, flyers will receive Aveda cosmetics in their amenity kit, featuring a lip balm and Shampure body lotion. Aveda derives their products from natural resources and are never tested on animals.


In addition to the Ettinger bag, both classes will receive a recycled ANA original reusable bag. The airline says the new amenity kits reflect their dedication to sustainable travel towards the future.


“ANA’s collaboration with ETTINGER symbolizes our commitment to sustainability and provides customers with luxurious products that enhances their travel experience,” Tomoji Ishii, executive vice president of customer experience management and planning at ANA, said in a press release. “These amenity pouches are not just travel companies; they represent ANA’s dedication to our ANA Future Promise goals of removing plastic.”


The move comes as ANA continues to deepen their plans into improving the customer experience. In March 2023, the airline announced a partnership with IHG Hotels, including co-advertising between the two companies and cross-booking opportunities for flyers.


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Source: frugal travel guy

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